Augmented reality (AR) and Virtual reality (VR) are often mixed up by people. Both are related but different from each other.
Augmented reality works with smartphone camera, transforming the real world into a picture enhanced with interactive objects.
On the other hand, Virtual reality is a computer created artificial environment with the help of a software. It looks real, it makes the user admits that it is a real environment. Virtual reality is normally experienced through two of the senses i.e. sight and sound Virtual reality users are involved in purely designed environment while Augmented reality users are engaged in partially real and partially designed environment.
The popularity of these technologies has been driven by the ever-growing number of devices and applications becoming available for the masses.
Augmented reality in online marketing may be the reason behind the dominancy of online market recently.
Basically, there are two major ways in which Augmented reality can be used in the retail industry: They are in-store and the out-of-store approaches. This means augmented reality can be used both at the store and elsewhere to support customers in finding the exact products or services for them.
However, the major commercial opportunity that augmented reality provides is how they give us a better sense of gauge or measure and let us carefullyassess products as if they were right in front of us.
Instead of wondering about questions of how changing the design of the floor, wall and other things that can be remodeled in a room. Consumers can project a virtual version of the room through their smartphone camera.
Smartphone’s front facing camera can be used as an Augmented Mirror. Augmented reality in mirror is a mixture of a mirror and an interactive digital display that can “see” a person standing in front of it, sense and record their body gestures and identify their facial features in real time.to It allows users to virtually try on clothes, sunglasses, makeup etc.
Augmented reality is also useful in the flooring industry, where it can be used to reach out to customers and boost the chances patronage by these customers.
Augmented reality flooring applications are developed lately to support commercial users for illustrating flooring ideas that will suit the shape and size of marketable space. Augmented reality applications can also be used by users to explore different color combination of the room and the floor, through the color wheel provided in the application. The sharing features in the applications enables users to get advised about the color combination or other features of the room from friends or professionals.
Floor visualizers are another form of augmented reality used in the flooring industry. It allows users to try on different floors, paint colors and stain in their room. This application makes users remodel their room virtually, so that they can eventually choose the style of their choice.
Floor visualizers can also allow users to save and share the room remodeling ideas. The perception of customers has a direct influence on their decision making over products and services. Augmented reality plays an important role of altering the perception of customers to boost their chances of patronage through various techniques like augmented mirror, floor visualizers and augmented reality flooring applications.